This William Hill esports betting site review will take a look at what the site offers to esports gamblers, and to fans of League of Legends betting in particular.
Overview: esports Betting & Markets
William Hill is one of the more famous names in British bookmaking, having been established in 1934. Its shops have been on British high streets since 1966, and the company has had an online presence since 1998, when it launched its Sportsbook operations. Seen as something of an iconic brand, William Hill sponsors the Scotland national football team and the Scottish Cup. Recently, the company has started offering markets on esports events, covering a good range of games.
William Hill has offered markets on many of the top LoL events in recent years, including the World Championship events, and the EU LCS Spring Split. They have also offered markets on a good range of other esports games, with Dota 2, CSGO, Starcraft, Hearthstone and Heroes of the Storm all covered, as well as League of Legends.
In 2016, G2 Esports were the team to bet on in the EU LCS Spring Split, with the European team taking home the $50,000 first prize. Their star mid-laner, Luka ‘PerkZ’ Perković, also went home with the Outstanding Rookie Award, with the young Croatian also being named as one of the members of the All Pro Team for the event. In 2017, G2 Esports were once again in fine form, topping Group A, with Fnatic and Misfits coming in second and third. Group B was topped by Unicorns of Love, with H2K-Gaming and Splyce coming in second and third respectively. More details about which teams performed well at the event can be found in the many discussions about it on Reddit.
Website Functionality, Mobile Betting, Live Betting
As might be expected of a bookmaker that has such a well-established reputation, the William Hill website is slick and professional. Easy to navigate around, users can find the markets they need simply enough, by clicking on the list of sports on the left side of the site’s main page.
Esports markets are displayed when the user clicks on that tab. Clicking on specific events will bring up the full list of available markets for that specific tournament or match. Users can choose the format of odds that they prefer to use, whether fractional, decimal or American style handicapping.
Fans of mobile betting are also well served by William Hill. There is a mobile app available through the bookmaker’s website, for both Android users and iPhone users. Customers can also download the app via the App Store.
The experience of using the app mirrors that of using the bookmaker’s main website, navigation slick and simple, and markets easy to find. This is an area where William Hill scores highly, according to this League of Legends betting site review.
There are usually plenty of live betting options available at William Hill for esports fans. Live markets are always clearly displayed and easy to find, as they have a yellow box with ‘live’ adjacent to them. The clarity of the overall website design in this regard is very good, and keeps confusion to a minimum, which is especially useful for newcomers to the world of esports betting.
Live Streaming, Bonuses and Extra Features
Willam Hill does offer live streaming of many mainstream sports events, but has not yet extended this service to esports. Customers can watch streams of football matches, tennis events and a massive range of horse and greyhound racing, but if they want to watch LoL live streams, then they have to use an esports streaming service such as Twitch.
Many LoL teams actually have official partnership deals with Twitch, so it is advisable to check team websites for streams on specific events. This William Hill esports betting site review identifies this as one area where the company could improve.
In terms of bonuses, William Hill has a good offer for new customers who want to bet on sports, including esports. If new customers place a sports bet of £10 or greater, then they qualify for £30 of free bets. New customers must use the bonus code C30 when placing their first bet after registering for an account.
William Hill also has a good range of bonuses available for established customers too. One of these which can be used for esports betting is their ‘Acca Five Insurance’ deal.
This offer applies to all accumulator bets with five or more selections. If just one leg of a five-fold or greater accumulator fails to win, then the customer receives their money back as a free bet. This is particularly useful for esports bettors who want to combine their match bets onto one coupon, and therefore maximise their chances of taking home big winnings.
Customer Service, Licence, Security
Customer service options at William Hill are comprehensive. Customers with queries can contact the company using email, telephone or live chat options. All these options are available 24 hours a day, seven days a week, all year round. There is also a comprehensive list of frequently asked questions which can be of at least some use to most customers. The telephone number is free to call for UK customers, and other telephone numbers are provided for international customers.
These latter numbers are not free to call, however.
William Hill is licensed for British purposes by the UK Gambling Commission, and, for all European customers, by the Gibraltar Gaming Commission. The company is also a member of the Independent Betting Adjudication Service. These licences mean that betting on esports is legal and within the rules for UK and European users of the site and the mobile apps.
Using William Hill to bet on esports is also safe. The company uses Thawte SSL technology to encrypt its users’ data and transactions. There is a good range of payment methods available to customers too, with Mastercard and Visa debit and credit cards able to be used to deposit funds in accounts. Customers can also use Paypal, Neteller, Skrill, Paysafe Card and POLi to pay, as well as the William Hill Cashdirect card. This League of Legends betting site review gives William Hill a high rating when it comes to security.