Paddy Power was originally founded in Ireland, and, since having moved into the UK market, has established a reputation as a company which uses edgy humour to promote itself. One of its television adverts, featuring a blind football team and a cat, attracted a huge number of complaints, for example. The company’s original intention, on foundation, was to offer an iconoclastic alternative to the more staid British and Irish bookmakers then in operation.
Overview: esports Betting & Markets
Founded in 1988, the company moved online in 2000, and has begun to offer esports markets in recent years. This Paddy Power esports betting site review will evaluate and assess just what the company can offer to fans of League Legends betting.
The company has offered markets on many of the main LoL tournaments, such as the 2016 EU LCS Spring Split, which saw some thrilling action. G2 Esports ended up topping the regular season, with H2K-Gaming being beaten into second place.
The play-off line-up was completed by Vitality, Origen, Unicorns of Love and Fnatic. G2 Esports ended up taking first prize in the play-offs, along with the $50,000 first prize, with Origen in second. Kim ‘Trick’ Gang-Yun, G2 Esports Korean Jungler was voted as Most Valuable Player for the competition.
More facets of the competition are discussed in depth at Reddit, where a host of sub-reddits on the tournament can be found. Paddy Power has offered markets on other LoL events too.
These include the North American LCS Spring Play Offs, which were won by Team Solomid, who went home with the $50,000 first prize. Solomid featured players such as Kevin “Hauntzer” Yarnell and Søren “Bjergsen” Bjerg, who were both named in the All LCS team after the tournament. Reddit is a good place to find out which of their feats allowed them to claim this honour.
Website Functionality, Mobile Betting, Live Betting
As might be expected from an Irish bookmaker, green is the dominant colour on Paddy Power’s simple-to-use website. Once the bluster and edginess of the company’s marketing is stripped away, what is left is a highly professional company, with plenty of markets available, which differs little from many of its main rivals.
The site looks slick enough, with no particularly distinguishing features or special items. A list of the sports on which markets are being offered can be seen at the left side of the page. This list may initially confuse esports gamblers, as, although the list is ostensibly alphabetical, esports crops up right at the bottom of it, after winter sports and weightlifting. This quirk aside, it is not hard to find LoL markets, though. Odds are presented in the fractional format, which will be familiar to British and Irish customers.
There is a Paddy Power mobile app available for both Android and IOS users, which can be downloaded via links on the site. Sadly, however, there is no live, in-play betting currently available for esports customers at Paddy Power.
The company does offer extensive live options for other sports, though, so this may well change in the future. This is an area of the League of Legends (LoL) betting site review where Paddy Power needs work to improve its rating.
Live Streaming, Bonuses and Extra Features
This Paddy Power esports betting site review has established that there is no live streaming of any esports events currently available with this bookmaker, so customers who want to track the progress of their LoL bets will have to use an alternative provider. One of the best ways to watch League of Legends events live is to use Twitch, which features most of the main contests.
Many of the leading LoL teams have partnerships or sponsorships in place with Twitch. This means that checking on individual team websites is a good idea, as they often carry streams of the team’s matches. Other sports are live streamed at Paddy Power, so options in this regard for LoL fans may well improve in the future.
The new customer bonus at Paddy Power is an appealing one, which will allow newcomers to the company to build up their betting funds. All new customers who place a first bet of £10 or more with Paddy Power will receive £30 of free bets credited to their account. All sports betting customers are eligible for the bonus, including LoL bettors.
An additional feature at Paddy Power is the number of event-specific special bets and promotions it offers as part of its marketing campaigns. While these have previously been mainly aimed at football gamblers and horse racing fans, they have occasionally strayed into other territory too, including politics. These promotions change frequently, and may, in future, include esports offers.
Customer Service, Licence, Security
Paddy Power provides its customers with a number of different ways of getting in touch, should they have a query. There is a live chat function available on the site, which operates most of the time. If a customer would rather talk to someone on the phone about their query, then there are free phone numbers available for users from the Republic of Ireland and the United Kingdom.
Customers from other territories can use the number given for international customers, which is not free. There is an extensive help section on the website, which covers many types of queries in its FAQs section. Customers who want to check the rules for betting with Paddy Power can find all that they need in this section.
For European purposes, the company is licensed by the Malta Gaming Authority. It is also licensed by the UK Gambling Commission, which covers its British-based operations.
Paddy Power offers good security services to its users. Thawte technology is used to encrypt transactions and customer’s data. The company also carries out extensive credit card checks on customers, in order to minimise the risk of fraud. Documents which customers submit to the company for identification verification are stored on a secure server, which is not connected to the internet. This League of Legends (LoL) betting site review concludes that Paddy Power is both legal and safe site to use.